In 2023, I collaborated with CHPT3 to launch their Repeller rain jacket, on the photography and social side working with there team I helped come up with concept to finished product campaign for launch. focusing on its exceptional resistance to the elements thanks to their new partnership with Pertex. The goal was to visually capture the jacket’s uncompromised protection against wind and rain, demonstrating its reliability in all weather conditions.
We designed the shoot to showcase the Repeller in action, highlighting its ability to shield riders from everything— from light breezes to torrential downpours. The Pertex® Shield Air fabric stood out as the hero, with shots emphasizing the jacket's performance in wet and windy scenarios, illustrating how it effortlessly handles everything from misty drizzles to intense, sideways rain.
The campaign resulted in a series of powerful images and videos that brought the Repeller’s promise to life: keeping cyclists dry and comfortable no matter the forecast. The content was used across CHPT3’s website, social media, and advertising platforms, effectively communicating the jacket’s superior protection and technical excellence to cyclists who demand the best from their gear.
