In 2024, I joined Cycling Hero on an incredible tour through Northern Italy to create captivating imagery for their website and advertising campaigns. Over several days, we explored the iconic climbs and picturesque landscapes that define the region, capturing the essence of Cycling Hero’s adventurous spirit and dedication to premium cycling experiences.
Our journey began with the ascent of Monte Grappa in Bassano, where we documented the challenging climbs and sweeping descents that make this location a must-ride for cyclists. The majestic mountain backdrop and winding roads provided the perfect setting to showcase the brand’s high-performance gear and the thrill of tackling legendary routes.
We continued our adventure through the rolling Prosecco hills, where the lush vineyards and scenic vistas offered a stunning contrast to the rugged mountain terrain. The diverse landscapes allowed us to capture a wide range of imagery, from intense action shots to serene moments of riders enjoying the beautiful surroundings.
The project resulted in a rich collection of images that bring Cycling Hero’s vision to life, blending the passion of cycling with the allure of Northern Italy. These photos were tailored for use across the brand’s website, social media, and advertising channels, enhancing their visual storytelling and connecting with their audience in a powerful way.
