I collaborated with Deruiz to showcase one of their brand-new model the Turmali, capturing the bike in its natural habitat—Amsterdam. Known for its bike-friendly culture and picturesque urban landscape, the city provided the perfect backdrop to highlight the Turmali’s sleek design and stylish functionality as a commuter bike.
We focused on capturing the Turmali in action, navigating through Amsterdam’s iconic canals, bustling streets, and vibrant neighborhoods. From early morning rides along the tranquil waterways to weaving through the city’s busy bike lanes, each shot emphasized the bike’s effortless blend of style and practicality, demonstrating how it seamlessly integrates into the everyday life of a city commuter.
The project delivered a collection of visuals that embody the essence of urban cycling with the Turmali. We created a mix of dynamic action shots and lifestyle images, tailored for Deruiz’s website, social media, and advertising campaigns. The imagery captured the freedom and elegance of city riding, reinforcing the Turmali’s appeal to those who seek both functionality and flair in their daily commute.
