In 2024, I collaborated with Fast Forward Wheels and fellow videographer Seb to create content for their FFWD RAW Wheels, capturing the raw essence of cycling and the pure speed these wheels deliver. The goal was to produce a dynamic video that showcased the wheels’ high-performance capabilities, emphasising their precision and power on the road.
We meticulously planned each shot to highlight the aerodynamic design and responsiveness of the RAW Wheels, filming a series of high-speed sequences that demonstrated the wheels’ ability to cut through the air with ease. The video captured every detail, from the sleek carbon finish to the relentless pace they enable, bringing the audience closer to the visceral experience of riding with FFWD RAW Wheels.
The final deliverable was a high-energy video that resonated with cyclists who crave speed and performance. Alongside the video, we provided a selection of stills to be used across Fast Forward Wheels’ social media platforms, websites, and marketing materials, ensuring the project reached a wide audience and effectively communicated the brand’s commitment to quality and speed.
