In 2024, I teamed up with Parietti to create compelling visuals for their latest range, shooting on the iconic local climb known as Military Hill. This location, with its steep gradients and rugged terrain, was the perfect setting to highlight Parietti’s high-performance cycling gear in action.
Military Hill’s challenging ascent and scenic views provided a dramatic backdrop that emphasized the brand’s commitment to endurance and quality. We captured the riders pushing through the grueling climb, showcasing the gear’s functionality, comfort, and sleek design under demanding conditions. The winding roads, lined with dense foliage and historical military remnants, added a sense of adventure and resilience to the shoot.
The outcome was a dynamic set of images that reflect the spirit of Parietti—blending performance with style in the face of tough climbs. These visuals were crafted for use across Parietti’s website, social media, and promotional materials, helping to tell the story of the brand’s dedication to empowering cyclists to conquer every challenge on the road.
